When you search for “trademark services” on Google, the first thing you see is a set of advertisements. They offer different pricing for handling the submittal of your trademark application to the United States Patent and Trademark Office (USPTO) on your behalf. If your application ends up being approved by the USPTO and unopposed by any third party, you’ve successfully trademarked your logo, name, or some other representation of your product or company.

You’ve got a newly developed asset to protect. The nature of that asset seems clear, but you want to employ the most complete protection possible in order to minimize competitive threats and loss of revenue.  Which protection is the right one?

When faced with large amounts of data in their intellectual property (IP) portfolios, even the most experienced innovation leaders get bogged down figuring out what to do with it.

For many businesses, you almost can't put a price on intellectual property (IP). The unique systems or inventions that are tied up in company's flagship products can sometimes take years to develop. That's why protecting those assets is absolutely essential. Acquiring those IP protections can be a huge undertaking, though.

Many chief legal officers are unsatisfied with their outside legal counsel. When taking a closer look at the costs and benefits of their relationships, CLOs find that the work simply hasn’t been commensurate with fees.

At certain periods during the year, business slows down. This especially holds true for companies beginning a new year after the holidays. Leaders often emerge from that time of year with new vigor and new ideas for profit growth. But even though idea flow hasn’t stopped, execution can be slowed. It takes some time for employees on leave to return to their posts, or to reassess what they were working on and pick it back up. As a result, cycle times take longer.

Intellectual property protection isn’t as simple as declaring ownership of a particular product or asset. In most countries, there are four primary types of intellectual property (IP) that can be legally protected: patents, trademarks, copyrights, and trade secrets. Each has their own attributes, requirements and costs.

The appropriate preparations can make a huge difference in achieving comprehensive intellectual property (IP) protection. There are a few ongoing actions you can take to set yourself up for success. Try incorporating the following actions into your IP regime:

Many corporations rely on patent management software to analyze workflow efficiencies and focus their resources, but the tools won’t have much value unless you examine the appropriate metrics. Here are some key metrics you should be able to evaluate using patent management software: