Universities are revisiting the vast financial implications of their trademark management strategies.
image: http://feeds.directnews.co.uk/feedtrack/justcopyright.gif?feedid=3832&itemid=800854851 --- # [](https://www.innovation-asset.com/) - [Decipher®](https://www.innovation-asset.com/products-decipher) - [Services](https://www.innovation-asset.com/products/professional-services-0) - [Resources](https://www.innovation-asset.com/resources) - [Blog](https://www.innovation-asset.com/blog) - [About Us](https://www.innovation-asset.com/about) - [Contact Us](https://www.innovation-asset.com/contact) # Innovation Asset Blog # Universities capitalizing on smart trademark management by [Peter Ackerman](https://www.innovation-asset.com/blog/author/peter-ackerman) When matters of intellectual property and higher education collide, it is often the result of university researchers exploring new ways to commercialize their laboratory innovations. But in more cases, schools are finding similar value in a separate pursuit: [trademark management](https://www.innovation-asset.com/solutions/modules/decipher_portfolio_management/trademarks/). This month, North Carolina State University's Trademark and Licensing Office reported annual revenues of $1.1 million during its latest fiscal year. This 16 percent annual growth rate was largely attributed to the school's insistence on expanding its presence in the retail sector and negotiating more favorable licensing contracts across a broader range of branded assets. "The net revenue that comes out of the licensing program all go into student support through scholarships," explained trademark licensing director Gregg Zarnstorff. "After our expenses are paid, everything goes into student scholarships." While generating revenue from intellectual assets is an important pursuit for university officials, protecting against infringement may be just as significant. The University of Alabama is one institution that has taken that advice to heart in recent months. According to the Associated Press, school officials have had to vigilantly monitor the business practices of everyone from local bakeries to national apparel manufacturers attempting to derive revenue from fraudulent associations with the school's championship football team and related logos.  ### [Peter Ackerman](https://www.innovation-asset.com/blog/author/peter-ackerman) Founder & CEO, Innovation Asset Group, Inc. [August 31, 2012](https://www.innovation-asset.com/blog/universities-capitalizing-on-smart-trademark-management) ### Subscribe to Email Updates ### Introducing Decipher® ### Categories - [Intellectual Property Management (459)](https://www.innovation-asset.com/blog/topic/intellectual-property-management) - [Commercialization and Licensing (210)](https://www.innovation-asset.com/blog/topic/commercialization-and-licensing) - [Invention Disclosure (201)](https://www.innovation-asset.com/blog/topic/invention-disclosure) - [Innovation Strategy (20)](https://www.innovation-asset.com/blog/topic/innovation-strategy) - [Ideas for Good (6)](https://www.innovation-asset.com/blog/topic/ideas-for-good) - [Innovation Team (3)](https://www.innovation-asset.com/blog/topic/innovation-team) ### News Archives - [January 2013 (26)](https://www.innovation-asset.com/blog/archive/2013/01) - [September 2012 (25)](https://www.innovation-asset.com/blog/archive/2012/09) - [October 2012 (22)](https://www.innovation-asset.com/blog/archive/2012/10) - [November 2012 (22)](https://www.innovation-asset.com/blog/archive/2012/11) - [November 2010 (21)](https://www.innovation-asset.com/blog/archive/2010/11) - [February 2011 (21)](https://www.innovation-asset.com/blog/archive/2011/02) - [July 2012 (21)](https://www.innovation-asset.com/blog/archive/2012/07) - [December 2012 (21)](https://www.innovation-asset.com/blog/archive/2012/12) - [January 2012 (20)](https://www.innovation-asset.com/blog/archive/2012/01) - [March 2012 (20)](https://www.innovation-asset.com/blog/archive/2012/03) ##### Portland, Oregon USA ##### © Innovation Asset Group, Inc. ##### [Privacy Policy](https://www.innovation-asset.com/privacy-policy/) | [Terms & Conditions](https://www.innovation-asset.com/terms-and-conditions/) | [Contact Us](https://www.innovation-asset.com/contact/) -