As the social media site continues to grow in popularity, it may soon face an unavoidable question pertaining to copyright management.
--- # [](https://www.innovation-asset.com/) - [Decipher®](https://www.innovation-asset.com/products-decipher) - [Services](https://www.innovation-asset.com/products/professional-services-0) - [Resources](https://www.innovation-asset.com/resources) - [Blog](https://www.innovation-asset.com/blog) - [About Us](https://www.innovation-asset.com/about) - [Contact Us](https://www.innovation-asset.com/contact) # Innovation Asset Blog # Pinterest introduces new copyright questions by [Peter Ackerman](https://www.innovation-asset.com/blog/author/peter-ackerman) Photo-sharing website Pinterest has been a rising star in the social media world in recent months, garnering significant interest from curious users and technology industry observers. But as the site continues to grow in popularity, it may soon face an unavoidable question pertaining to copyright management. According to the MIT Technology Review, the site has been able to claim "safe harbor" under provisions in the Digital Millennium Copyright Act and has essentially shifted the burden of intellectual property management to Pinterest users and original content creators. Website administrators have established a system for flagging potentially infringing content, but it is up to third parties to set this process in motion. However, as more businesses incorporate the site into their marketing campaigns, pressure to provide more thorough intellectual property reporting could be on tap. Experts insist that continued growth will inspire a deeper examination and possible reform of Pinterest's copyright management policies. According to the Verge, YouTube's overwhelming popularity forced it to develop an aggressive content takedown policy to remain in compliance with DMCA standards. Similar moves from Pinterest, however, could be disruptive to the company's fundamental business model of fast, simple and free sharing.  ### [Peter Ackerman](https://www.innovation-asset.com/blog/author/peter-ackerman) Founder & CEO, Innovation Asset Group, Inc. [February 28, 2012](https://www.innovation-asset.com/blog/pinterest-introduces-new-copyright-questions) ### Subscribe to Email Updates ### Introducing Decipher® ### Categories - [Intellectual Property Management (459)](https://www.innovation-asset.com/blog/topic/intellectual-property-management) - [Commercialization and Licensing (210)](https://www.innovation-asset.com/blog/topic/commercialization-and-licensing) - [Invention Disclosure (201)](https://www.innovation-asset.com/blog/topic/invention-disclosure) - [Innovation Strategy (20)](https://www.innovation-asset.com/blog/topic/innovation-strategy) - [Ideas for Good (6)](https://www.innovation-asset.com/blog/topic/ideas-for-good) - [Innovation Team (3)](https://www.innovation-asset.com/blog/topic/innovation-team) ### News Archives - [January 2013 (26)](https://www.innovation-asset.com/blog/archive/2013/01) - [September 2012 (25)](https://www.innovation-asset.com/blog/archive/2012/09) - [October 2012 (22)](https://www.innovation-asset.com/blog/archive/2012/10) - [November 2012 (22)](https://www.innovation-asset.com/blog/archive/2012/11) - [November 2010 (21)](https://www.innovation-asset.com/blog/archive/2010/11) - [February 2011 (21)](https://www.innovation-asset.com/blog/archive/2011/02) - [July 2012 (21)](https://www.innovation-asset.com/blog/archive/2012/07) - [December 2012 (21)](https://www.innovation-asset.com/blog/archive/2012/12) - [January 2012 (20)](https://www.innovation-asset.com/blog/archive/2012/01) - [March 2012 (20)](https://www.innovation-asset.com/blog/archive/2012/03) ##### Portland, Oregon USA ##### © Innovation Asset Group, Inc. ##### [Privacy Policy](https://www.innovation-asset.com/privacy-policy/) | [Terms & Conditions](https://www.innovation-asset.com/terms-and-conditions/) | [Contact Us](https://www.innovation-asset.com/contact/) -