Innovation Asset Blog

Game developer trade group objects to Ltd trademark application

The International Game Developers Association, an advocacy organization based in New Jersey, recently criticized Ltd, the developer of the popular game "Candy Crush Saga," for its application to register the term "Candy" as a trademark in the U.S.

In its statement, the trade group said Ltd is stretching validity in attempting to claim a common word as its own intellectual property.

"While we understand and respect the appropriate exercise of trademark rights, King's overreaching filing in its application for the Trademark for its game 'Candy Crush Saga,' and its predatory efforts to apply that mark to each separate word contained in that name, are in opposition to the values of openness and cooperation we support industry-wide," the statement read. Ltd asserted it is common practice to register a common word as a trademark, pointing to registrations for words like "Time," "Apple," "Money" and "Sun," according to Bloomberg.

"We believe in a thriving game development community, and believe that good game developers - both small and large - have every right to protect the hard work they do and the games they create," Ltd asserted in its own statement.

Peter Ackerman

Peter Ackerman

Founder & CEO, Innovation Asset Group, Inc.