Innovation Asset Blog

Candy Crush Saga company resolves two trademark fights

Mobile game developer King recently resolved two trademark suits it had with other game developers, according to Morning News USA. It has ended its battles with the makers of The Banner Saga and CandySwipe.

King filed a trademark for the term "saga" as it pertains to video games, which was approved by the U.S. Patent and Trademark Office in January. Subsequently, the maker of The Banner Saga found itself in dispute with King. The companies signed a deal acknowledging the word "saga" belongs rightfully to King, but the deal allows The Banner Saga to keep using the term, according to Morning News USA.

King has also filed a trademark for the word "candy" in games, and immediately began a dispute with CandySwipe. CandySwipe objected, stating it had created the game before the existence of Candy Crush Saga. However, King bought the intellectual property rights to a game called Candy Crusher, which was created before CandySwipe. Therefore, CandySwipe conceded, but opined both games could continue to be marketed without engendering confusion among consumers, according to Morning News USA.

King said in a statement it has a legal obligation to protect its intellectual property, and reiterated these disputes are not acts of aggression but of trademark protection.

Peter Ackerman

Peter Ackerman

Founder & CEO, Innovation Asset Group, Inc.