Advanced Micro Devices (AMD), long considered Intel's most viable competition, is said to be weighing a variety of potentially transformative patent strategies. According to Reuters, the chipmaker has hired expert advisors from JPMorgan Chase to help evaluate and potentially sell key intellectual assets.
Reporters suggested that AMD may even be considering an outright sale as the company struggles to find its way in a market gravitating away from the PC platform and toward smartphones and tablets. AMD representatives denied such a possibility, according to The Wall Street Journal, insisting instead that they would leverage their assets to promote "long-term growth."
Although strategic discussions remain confined to closed-door meetings at this point, most concede that a change may be in order. As Reuters noted, AMD has already laid off engineers and analysts after its share price fell more than 60 percent this year.
Much like their traditional rival Intel, AMD experts have been slow to respond to emerging demand for mobile innovations in recent years. However, industry observers fear AMD may no longer have the cash reserves to weather this blow and fend off competition from promising new players like ARM.