Thank you for downloading Diligent Intellectual Property Management for Business Success!
What do a Koosh ball and a tab of Viagra have in common? Aside from the pleasure they bring to millions, their economic success is premised upon the same type of intellectual property protection. That’s in no small part due to their consistent use of common IP tools. Learn how to extract more value from products and ideas by reading this fascinating examination of two very different companies that have used their intellectual property to great effect.
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