Ip Strategy

Ip Strategy

IP Value Chain

With Decipher, you have an integrated view of your organization's IP assets, activities and obligations.

Much has been written about both business strategy and IP strategy. When it comes to business strategy, there are many models, formulae, and approaches that provide a framework to assist in its development and implementation. In contrast, it seems that most writing about IP strategy discusses its importance, but does not discuss its development and implementation. If fact, most writing seems to treat IP strategy and business strategy as two separate concepts, when in fact they are two sides of the same coin.

Value Chain InnovationValue Chain Portfolio ManagementValue Chain Commercialization

The intellectual property value chain is a framework to help align IP strategy with business strategy, and for managing the information and workflows that drive the evolution of intangible assets. Decipher™ supports all phases of the IP Value Chain to enable an effective IP strategy, from the point of invention through filing and maintenance and on to portfolio management, licensing and commercialization.

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Decipher Innovation - The innovation segment of the IP value chain includes inventions created internally, as well as IP added through external sources like M&A, in-licensing, purchasing and joint ventures. Decipher lets you efficiently capture innovations and map them to products or any other segmentation of your portfolio. It provides a central repository for disclosures, patents, associated research and related documents, storing them in a secure library that’s accessible from anywhere in the world.

Decipher Portfolio Management - The portfolio management segment of the IP value chain includes patent filing, prosecution and all of the tasks required to maintain your IP. Decipher gives you a complete view of your portfolio by integrating data from multiple docketing systems, databases, spreadsheets and other sources. It shows you the relationships among people, assets, activities and outside organizations. The system generates alerts to keep the right people proactive about deadlines and obligations. And it gives users ultra-flexible reporting capability to extract exactly the information they need when they need it. It even keeps you up to date on technologies, competitors and information from the USPTO.

Decipher Commercialization - The commercialization segment of the IP value chain is about protecting your IP assets and turning them into company revenue. It includes valuation, IP ownership protection and income-related activities like licensing and contract management. Decipher automates workflow for your licensing program, from tracking opportunities to drafting agreements to monitoring contracts and royalty payments. It also helps you standardize and centralize confidentiality and NDA agreements.

Intellectual property strategy today should encompass the entire "IP value chain" of a company — from IP generation to enforcement — and should involve the corporate, business-unit and functional levels of the organization.

MIT Sloan Management Review