The Business of IP
In today's fiercely competitive knowledge-based economy, intellectual property is key to creating value. Companies from the smallest start-up to the biggest global conglomerate, virtually all industries and even entire national economies, depend on IP for leadership and growth.

But it's not enough to have great IP. You've got to be great in managing it. To thrive, your company's IP strategy must align with its business strategy.

With Decipher, you have an integrated view of your organization's IP assets, activities and obligations.

Of course, that's easier said than done. The constantly shifting cloud of people, activities, assets and organizations that come together to create IP make it difficult to see the big picture, let alone track and manage it.

We developed Decipher™ to address this challenge. With Decipher, you have an integrated view of your organization's IP activities, giving you the power to:

  • Link innovation to growth strategies
  • Enable collaboration between IP creators and decision makers across departments and disciplines, including business leaders, researchers, inventors, attorneys and paralegals
  • Automate workflow between employees, departments and external firms or partners
  • Map IP assets to business units, technology segments, markets, products or any other dimension of your company or industry
  • Track costs and revenues for all aspects of your IP portfolio
  • Clearly identify your IP assets so you can fully capitalize on their revenue potential
  • Accelerate value creation with new IP that supports company goals

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Companies may own a great deal of intellectual property, but it is another matter entirely to put it to work in the right way.

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