Product Literature

iProperty: Profiting from Ideas in an Age of Global Innovation (chapter reprint)

By William Barrett, Christopher Price, and Thomas Hunt

"If I’m serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" Avoiding both vague generalities and legal intricacies, iProperty provides practical advice for developing and executing a strategic IP plan.

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The shifting American economy now favors the creation of ideas over the production of material goods. Such a shift will place more emphasis on intellectual property rights.

-Alan Greenspan
Feb. 2004