Product Literature

IP Diligence is a Constant

By Peter Ackerman, CEO and President, Innovation Asset Group, and Steve Allaway, CTO, Innovation Asset Group

What do a Koosh ball and a tab of Viagra have in common? Aside from the pleasure they bring to millions, their economic success is premised upon the same type of IP protection and protective practices.

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Businesses are, or should be, waking up to the idea that their intellectual property may be the most valuable, but under-appreciated, asset they own.

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