IP Audits:Driving by the Rear View Mirror

By Ron Carson, Vice President of Marketing, Innovation Asset Group

The IP Audit has its place in the world of intellectual property. But in terms of strategically managing these most valuable assets, the IP audit only tells you what you've already missed. It is like driving down the freeway using only your rear view mirror to guide you: you notice important landmarks and turns only after you've passed them. This paper discusses the necessary evolution to proactive, business-oriented intellectual property management systems.

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