Product Literature

Enhancing Corporate Value: The Critical Contribution of Contract Management

By Peter Ackerman, CEO and President, Innovation Asset Group

Intangible assets can generate substantial wealth. But companies need to know what their assets are and how to protect and leverage them. Adopting good contract management practices is critical to this.

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Intellectual property strategy today should encompass the entire "IP value chain" of a company � from IP generation to enforcement � and should involve the corporate, business-unit and functional levels of the organization.

MIT Sloan Management Review