While the war against copyright infringements is one that is certainly worth waging, litigation alone will not be sufficient to prevent content piracy, according to Clayton Noble, co-chair of the Business Software Alliance.

In a recent interview with ARN, Noble noted that the BSA does handle some civil litigation for software piracy, but claimed this is not the best way to eliminate intellectual property infringements.

“We run as many as we can but we can only do a few cases per year,” Noble told the news provider. “We are never going to change the world by running enforcement cases against everybody.”

According to Noble, the most effective way to change the behavior of those infringing others' intellectual property rights is through general awareness campaigns designed to "prove to people that there is value in buying genuine software and highlight the risk of counterfeit software."

This kind of approach, Noble said, would change the behavior of many infringers, though real change would likely take a considerable amount of time.