The U.S. Chamber of Commerce's Global Intellectual Property Center recently debuted a new multimedia platform intended to spotlight the significant role of intellectual property in the nation's economic rebound.

The GIPC's Innovation Lifestyle project will gather key feedback and insight from more than 30 industry experts in some of America's most innovative sectors.

"Every American innovative sector has a story to tell, and each is unique," said GIPC president and CEO David Hirschmann. "The Innovation Lifecycle project captures these stories and demonstrates how intellectual property creates jobs, encourages and incentivizes innovation and promotes long-term economic growth."

The initiative will chronicle the setbacks and successes encountered by companies taking their inventions from conception and design on through to commercialization and market debut. Leading voices from the software, pharmaceutical and entertainment industries will provide relevant, real-time feedback that is expected to make for interesting commentary on the state of the IP landscape.

The transparency of this initiative is intended to help industry experts and legislators gauge the effectiveness of recent attempts at IP reform made through the America Invents Act. If and when shortcomings of the current system are publicized, policy makers are expected to explore the root causes of these problems and add perspective to future reforms and amendments.