Innovation Asset Blog

How to Develop a Clear Innovation Strategy

Developing a clear innovation strategy for your organization is critical to driving sustained and successful innovation. An innovation strategy creates alignment on innovation efforts across different teams and functions, any number of whom might otherwise perceive innovation goals differently. Without this alignment, the organization risks wasting resources and investment on innovations which lack direction, don’t fit into the product portfolio, and won’t produce a return. This article will discuss tips for creating a clear innovation strategy for your organization.

Peter Ackerman

Peter Ackerman

Founder & CEO, Innovation Asset Group, Inc.

Back to the Basics: Tips for Intellectual Property Management

When managed effectively, intellectual property can be a critical growth driver for your organization, impacting branding, product development, revenue opportunities, processes, and more. However, intellectual property can sometimes be overlooked by resource-strapped organizations. In this article, we’ll go back to the basics and present a set of tips for managing intellectual property for business success.

Peter Ackerman

Peter Ackerman

Founder & CEO, Innovation Asset Group, Inc.

Leveraging Intellectual Property at Each Stage in Your Company's Life

From startup to maturity, intellectual property can be a valuable asset to leverage at any stage in your company’s life. Leveraging intellectual property assets successfully can help your organization build and sustain effective product strategies over the long-term. This article will look at the ways your organization can leverage intellectual property at each stage of its journey:

Peter Ackerman

Peter Ackerman

Founder & CEO, Innovation Asset Group, Inc.

6 Ways to Motivate Employees to Innovate

Innovation is critical for organizations to continue to build and sustain competitive advantage over the long term. Many of the world’s most innovative companies have unlocked the secret to continuous innovation: their employees. However, motivating employees to take part in innovation can sometimes be a challenge. This article will cover six tactics your organization can implement to motivate employees to innovate:

Peter Ackerman

Peter Ackerman

Founder & CEO, Innovation Asset Group, Inc.

Intellectual Property Metrics You Should Be Tracking

Effective intellectual property management hinges on the ability to collect, analyze, and use data to make informed decisions. We’ve already discussed how data is the key to successful intellectual property management; in this article we’ll outline which metrics your organization should be tracking throughout the intellectual property process.

Peter Ackerman

Peter Ackerman

Founder & CEO, Innovation Asset Group, Inc.

6 Consequences of Mismanaging Intellectual Property

An organization’s intellectual property portfolio is an important asset that can be used strategically to drive value through revenue generating and cost saving opportunities. Conversely, when intellectual property is not managed effectively, those opportunities are lost and resources are wasted. This post will cover five key consequences of mismanaging intellectual property and how to avoid them.

Peter Ackerman

Peter Ackerman

Founder & CEO, Innovation Asset Group, Inc.

The New R&D: How to Navigate the Changing Innovation Landscape

Today’s organizations have undergone a shift from traditional research and development (R&D) methods to modern, collaborative innovation systems. Organizations that can take advantage of this changing landscape are well-poised to drive higher value for customers and long-term success. This post will look at the disadvantages of traditional R&D structures, the shift to new innovation models, and how to begin taking advantage of these models in your organization.

Peter Ackerman

Peter Ackerman

Founder & CEO, Innovation Asset Group, Inc.

Why Data is the Key to Successful Intellectual Property Management

Data is the key to making powerful decisions for any business. Intellectual property (IP) management solutions can provide your team with the data they need to manage IP assets successfully from ideation to commercialization. Here’s how data intersects with intellectual property management to drive success:

Peter Ackerman

Peter Ackerman

Founder & CEO, Innovation Asset Group, Inc.

Building and Sustaining Brand Image with Intellectual Property

Your organization’s brand is a valuable, strategic asset which defines the identity of your company and its offerings. Brand image serves as a guideline for how your customers and prospects will view and interact with your organization. While many organizations understand the importance of brand image, not all understand how to build and sustain it by smartly using intellectual property assets. Here are some of the ways to use intellectual property assets to build brand image and benefits the organization:

9 Challenges Hindering Innovation in Your Organization

Innovation is fast becoming one of the most important factors for an organization’s success and growth. As such, cultivating innovation in your company should be a critical organizational initiative. Despite that, many organizations face internal challenges which hinder the progress of innovation. Here are nine of these common challenges and how to solve them:

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