Your organization’s brand is a valuable, strategic asset which defines the identity of your company and its offerings. Brand image serves as a guideline for how your customers and prospects will view and interact with your organization. While many organizations understand the importance of brand image, not all understand how to build and sustain it by smartly using intellectual property assets. Here are some of the ways to use intellectual property assets to build brand image and benefits the organization:
Innovation is fast becoming one of the most important factors for an organization’s success and growth. As such, cultivating innovation in your company should be a critical organizational initiative. Despite that, many organizations face internal challenges which hinder the progress of innovation. Here are nine of these common challenges and how to solve them:
An intellectual property management solution can provide your organization with many benefits, one of the strongest of these benefits is control. An IP management tool gives your organization powerful visibility into the performance of intellectual property assets and the operations surrounding them. With this insight, your organization is empowered with a higher degree of control strategically and operationally. Here are four areas your organization will have more control over after implementing IP management software.
Intellectual property is a strategic asset for an organization, which when leveraged effectively, can provide lasting advantage. At each stage in your organization’s journey, intellectual property challenges evolve and your intellectual property management strategy will also need to evolve. From securing your first intellectual property rights as a start-up, to perpetuating innovation in a mature organization, and everything in between, here’s a look at how intellectual property challenges change as your company scales.
In order to boost innovation in your organization, leadership must enable employees with the right tools and technology. Though many may envision innovation tools as sticky notes and markers on whiteboards, there are many tools beyond the basics which can help drive innovation past the brainstorming stage. Here are some of the core types of tools and technology which can drive innovation at your organization:
Data empowers users across your organization to make informed business decisions and perpetuate strategic initiatives. For intellectual property teams, data can provide powerful insights regarding patents and their performance, as well as shine light on opportunities on which the organization can capitalize. Here are five questions which data can answer about your organization’s patent portfolio:
Your company’s innovation strategy is an incredibly important element in taking your organization from an emerging newcomer to an established cash cow. Innovating constantly ensures your organization’s ear is always to the ground to stay proactive instead of reactive, but in many cases, that’s easier said than done. An effective innovation strategy must scale with the organization. Here are three ways to effectively scale your organization’s innovation strategy:
In today’s environment, organizations are well-positioned to make a powerful, positive impact with their innovation. While many organizations have focused on improving the triple bottom line by increasing their sustainability efforts, or those in their supply chain. However, organizations have relatively extensive resource pools, full of top talent, capital, supplier networks, brand reputation, and more. This means that they are well-equipped to not only make process improvements, but also to truly innovate and invent to make a difference where it’s needed. For example, these innovations in clean technology and medical technology can improve the environment and save lives, respectively.
A balanced intellectual property (IP) portfolio helps your organization to leverage its IP assets most effectively, ensures flexibility to adjust for strategic or unexpected changes, and optimizes use of IP management resources. Maintaining a balanced IP portfolio requires diligent monitoring of assets and their uses, but how can your organization tell when the portfolio has become imbalanced? Here are 4 signs to watch out for:
For scaling companies, intellectual property can be used to protect core functionality, to maintain competitive edge, as a point of leverage for investment, and more. However, it can be difficult for an already time-strapped, growing company to strategically consider the dynamic structure and ongoing management of its intellectual property portfolio, but these actions can be a driving factor in the company’s success. Here are six tips to help your team build and manage a dynamic intellectual property portfolio as your organization grows.